On February 22 the seminar on journalism was held concentrating on Basic principles and the role of Media in the development of Andhra Pradesh.Kommineni srinivasa rao was the chief guest of this function. The growing media culture has opened the job market and opportunities for professionals in the field of Reporting, Editing, Advertising, Media Production and Public Relations. To capture the job market students need to be aware of the latest trends in the Media profession along with an in – depth knowledge on various media functions.